Hyperpersonalization Is Coming for You

You know the spiel – personalization will make your life so much better, filtering out all the noise, showing you just what you want, when you want it. But as with all things tech, this cuts both ways: while it is nice to have AI figure out which song to play next for your dinner party, it also means AI is optimizing your salary – alas, not for you, but to reduce your company’s costs. Your next pay increase has a good chance to be based not just on your personal performance, but also on your individually determined point of lowest acceptable increase. The same goes for the starting salary at your next job.