Do You Want Fries With That?
Talk about a dystopian future. Burger King is testing a new headset for its drive-thru staff, which “compiles ‘friendliness scores’ at the fast-food chain’s locations based on employees' conversations, according to a promotional video the company shared with the BBC.” There is so much to unpack here – the sheer fact that the company cheerfully shared a “promotional video” about its AI-driven surveillance tech is probably all that you need to know.
In all fairness, the company says the technology “[…] is not designed to ‘record conversations or evaluate individual employees’” – yet. Black Mirror, anyone?
Customer service calls have routinely been recorded and monitored for years. Employees are often aware that they can be assessed to ensure they’re using the correct language. But this latest step by Burger King elicited swift condemnation among some social media users who described it as “dystopian”. Others questioned how accurate the chat-bot headsets will be, given that AI tools have proven to be prone to errors.