The world’s insatiable appetite for AI is driving up the cost of RAM (computer memory) – and not by a little bit, but by a lot. You might have seen that your beloved Apple MacBook Air just got a whole bunch more expensive. Now, you might shrug this off as a minor inconvenience – at the end of the day, how often do you really buy a new laptop? But here is where this really bites: The world runs on cheap (Android-based) smartphones. If you have ever been in a developing country, you will have, inevitably, seen even some of the poorest people with a smartphone. And for them, the smartphone is not a toy to keep them entertained; it’s an important tool in their lives. And exactly these cheap smartphones are being squeezed out of existence. And that’s a real problem…
After ravaging the PC market for both DIY builders and OEM buyers, wrecking the game console ecosystem, and savaging the enterprise server landscape, the global memory shortage is officially claiming its next victim: the budget smartphone. According to new market analysis from tech research firm Omdia, the smartphone market, particularly the entry-level market, is on the brink of a massive contraction. Omdia projects that global shipments of smartphones priced below $400 will plummet by over 22% this year, dragging the entire global smartphone market down by 12% year-over-year.
