I do disagree with the multi-level marketing analogy (as MLMs live and die by their pyramid scheme nature of recruiting new people into the system), but Matthew Hughes does have a point when it comes to the notion that the “vibe-code yourself to millions” message of too many of the GenAI startups is predatory, sad, and dangerous. It makes me wonder how we will remember this moment in time.
And I am concerned that the fear I’ve described is being exploited by companies like Replit and Cursor (which is also doing the exact same influencer marketing schtick, albeit not as aggressively as Replit), who are touting their services as a way for people to escape the precariousness of this current moment.
Hughes’s best point is that vibe-coding is worse than Herbalife because at least Herbalife tells you the price, whereas vibe-coding tools notoriously burn through tokens with little price transparency. Which is also why it isn’t Herbalife.
