After the initial hype of online shopping results being incorporated into the answers LLMs give to the numerous product-related queries they receive, Walmart unveiled that the conversion they are seeing from those AI-referrals is just terrible.
After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience. Walmart said conversion rates for purchases made directly inside ChatGPT were three times lower than when users clicked through to its website.
Next: Agentic commerce. The jury’s out.
