Influencers made their money by pouring their heart and soul into creating compelling content for social media platforms, which in turn generated views that the influencer could monetize through marketing. Or so the story goes.
With the advent of Sora 2, OpenAI’s new video-generating model, creating weird (and weirdly compelling) content has become possible for pretty much anyone. While social media stars like MrBeast still spend large amounts of money and effort creating their video content, anyone can now do the equivalent using Sora 2. And influencers are freaking out:
“When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living… scary times”
Meanwhile, the platforms are pushing back (in the end, they simply don’t care what their users are watching, as long as they are doing so on their platform):
Mosseri pushed back a bit at that idea, noting that most creators won’t be using AI technology to reproduce what MrBeast has historically done, with his huge sets and elaborate productions; instead, it will allow creators to do more and make better content.
↗ Instagram head Adam Mosseri pushes back on MrBeast’s AI fears but admits society will have to adjust
