A recent paper from Stanford University shows how prevalent the use of LLMs such as ChatGPT is in the creation of text. By late last year (2024), a whopping 18% of financial consumer complaint text and 24% of corporate press releases (not all that surprisingly – though it does make you wonder why you would pay a PR agency to do this anymore) appeared to be LLM-assisted. Interestingly, only about 10% of job applications appeared to have been written (or enhanced) by AI.
Our study shows the emergence of a new reality in which firms, consumers and even international organizations substantially rely on generative AI for communications.
